Carolina Arts Unleashed

What a difference a holiday makes – or the lack of one makes when it comes to downloads of our Oct. 2011 issue of Carolina Arts. Last month, in the first ten days of Sept. we had 29,593 downloads. We ended up Sept. with a total of 37,344 downloads. In the first three days of Oct. (without a holiday) we had over 38,000 downloads and by day ten – our total was 55,160.

Our Oct. 2011 issue was our largest issue ever with 76 pages of visual arts, so if we just get some decent downloads during the rest of the month we could surpass the all time download winner – May 2011 – which brought in 61,199 downloads. Can that be possible? I don’t know, but I’ve probably already jinxed it.

If you haven’t downloaded the Oct. 2011 issue yet – the magic link is (http://www.carolinaarts.com/1011/1011carolinaarts.pdf). It takes a few minutes to download depending on you internet speed, but I’ve been told by some it’s a great issue.

The other numbers for downloads of previous issues are as follows:

June 2011 – 351
March 2011 – 346
July 2011 – 206
January 2011 – 50
August 2011 – 30
September 2011 – 29

The other issues didn’t show up in the top 200.

I want to thank all those folks who are sending our download link out to their e-mail list, posting the link and notice on their Facebook pages, and spreading the news any other way you can. It really makes a difference in how many people see the paper and more and more of them are requesting to be put on our list that we send out at the beginning of each month.

We’ll report back after the end of the month on the monthly totals.

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Well, the numbers are much better this month – especially since we had no holiday to compete with at the beginning of the month.

This month in the first ten day, the August 2011 issue of Carolina Arts was downloaded 43,731 times – compared to just 29, 544 in the first ten days in July. In fact, we had more downloads of the paper in the first two days of August than in all of July. We’re still dealing with the dog days of Summer, but that’s 4 times the amount of papers we use to print in the old days. People sure do like the easy access they have to Carolina Arts now that it’s available online at (www.carolinaarts.com).

The (others) came in at 18,672 – just 300 more that at the same time in July. But pay no attention to that number – we don’t know what it represents.

In those same ten days our website attracted 204,908 hits and 28,641 sessions – where people spent time calling up various pages from this month and pages from all the way back to July 1999.

The count for those who are downloading our previous issues is as follows:

March 2011 – 853 – a real drop from last month, but still the all time leader.

June 2011 – 260 – a big improvement since there was no count during the first ten days in July.

July 2011 – 213 – which was good – lots of info in that issue is still current.

February 2011 – 60 – probably first time visitors checking out older issues or artists who are still checking it out to see if their images are still part of that issue. We don’t usually take any thing out of past issues – history is history.

The Jan. 2011, Apr. 2011, and May 2011 issue were a no show in the top 1000 on our stats list. Hopefully they will gain some readers by the end of the month.

That’s the numbers so far – check back at the end of the month for the totals.

I want to thank all those people who went to our Facebook page and did a “like” for Carolina Arts. I made a special request in my e-mail blast at the beginning of the month when we announced the new issue was ready. If you haven’t done that yet – please do at (http://www.facebook.com/carolinaartsnewspaper).

And, if you have never sent the link for the paper out to your e-mail list, but would like to spread the news about the Carolina visual art community, the link is (http://www.carolinaarts.com/811/811carolinaarts.pdf).

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Well, as expected the 4th of July holiday weekend took its toll on our loyal readers. The paper was launched before midnight of July 1, which was a Friday – departure day for many people getting ready to celebrate our independence or start their Summer vacations.

On Saturday I looked at the first days results and when I saw just 13,000 downloads I knew it was going to be a bad weekend for Carolina Arts. I think there was less then 200 downloads of the paper on Saturday and Sunday and less than 50 on the 4th. But the celebrating had to stop sometime and we all don’t get vacations – as least during this time of the year, so, we knew some people would be returning to the grind. And as those ten days passed by the download count improved with over 4,000 downloading the paper on Sunday July 10.

Our total downloads for the first ten days in July came in at 29,544 – a respectable number considering the slow start. I make no predictions as to where we will be by the end of July, but things are looking up.

The rest of the numbers include: (other) 18,353; the Mar. 2011 issue attracted 2,417 downloads; Feb. came in at 146; Jan. with 73; and one of are lost issues – May showed back up with 38 downloads. Still no sign of any downloads for the Apr. issue. Can’t figure this one out.

The rest depends on those folks who have been (or will be) e-mailing the link of the paper around and those who post notices on blogs, twitter and Facebook.

These are the dog days of Summer, but there is still a lot to see and do out there – 57 pages worth – found in our July 2011 issue of Carolina Arts (www.carolinaarts.com).

You can look at things in all different ways, and in one way, this July issue will be our biggest and most read July issue in our 24 year history. Not bad. And the month is long from over.

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