Archive for January, 2012

North Carolina Pottery Center in Seagrove, NC, Offers The Potter’s Palette – Something Different – Feb. 4, 2012

Tuesday, January 31st, 2012

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Here’s an opportunity to purchase something unique and help the NC Pottery Center at the same time. Imagine owning a painting – yes, I said painting by Mark Hewitt, Cynthia Bringle, or Vernon Owens – great potters, but not known as painters – other than painting glazes on their pots. Now that would be a conversation piece for any pottery collector at any level. If you’re the highest bidder – you might be able to brag of such a possession.

But don’t get me wrong in thinking that owning one of these paintings will just be a novelty – some of these people are very talented with a brush and canvas. As you may know – artists are talented people – many are multi-talented as you’ll see when you check out the 80 canvases being offered on the Pottery Center’s website.

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Work by Mark Hewitt

Can’t be there on Feb. 4th – no worries. You can make your absentee bid online at the Pottery Center’s website, but it won’t be the same as being there during the event in the heat of the action. There’s nothing worse than learning that your silent bid was topped out by $2 – especially when you would have paid much more. So, if you can’t make it and will be making an absentee bid online – remember to bid as high as you would go to have one of these special works and that the money is going to help the NC Pottery Center keep its doors open. That’s what art auctions are all about – helping out and getting something in return – not just getting a bargain.

And if you bid against me – remember that I’m the publisher of a newspaper – like Rupert Murdoch – once I make a bid – others might as well stand down or dig very, very, deep into their pockets. We’re used to getting what we want. All I have to do is make sure I don’t come with a pair of my pants that has holes in the pockets. I wonder if Rupert has that problem?

Here’s the press release:

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The North Carolina Pottery Center in Seagrove, NC, the center of pottery in North Carolina, invited NC clay artists to work outside their regular palette by creating a 12″ x 12” canvas, using any medium they desired. The response has been a wide array of creativity, which is only to be expected by the talented potters of NC. On Feb. 4, 2012, the public will have the opportunity to bid on these outstanding palettes and the opportunity to own a canvas. Truly a one-of-a-kind piece to complement any pottery collection! Many of the artists will be featured guests, and there will be several clay creations to complement the canvases available to purchase as well, making it really a one of a kind purchase. The canvases are posted on the NC Pottery Center’s website at (http://ncpotterycenter.org/canvases.html) with absentee bidding offered until Feb. 1, 2012, at 4pm.

The fun and festive event begins at 4pm on Feb. 4, 2012, with Irish tunes played by Michael Mahan, Seagrove potter, painter and musician and Phil Winn of Greensboro, NC, and includes a scrumptious buffet featuring an array of delicious hors d’oeuvres from gourmet bites to seafood and cheeses to desserts and festive beverages. An event not to be missed!

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Work by Bruce Gholson

Response from the potters and the public has been hugely enthusiastic. Potters from all areas of NC have painted and the canvases are all are currently on display at the North Carolina Pottery Center. Certain themes have spontaneously emerged including birds, especially roosters, fish, cows, houses, pottery imagery as well as some abstracts and mixed media with some surprises and real gems and many have associated stories, some of which are outlined below.

Tickets are $15 per person, or $25 for a pair, and are available through the website or by calling 336/873-8430 and also a limited quantity at the door. We encourage purchase in advance.

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Work by Levi Mahan

Piedmont Area Potter Painters include: Tom Suomalaine, Crystal King, Donna Craven & Susan Greene, Janice & Bruce Latham, Paula Smith, Eck & Fiva & Milly McCanless, Joseph Sand, Hal & Eleanor Pugh, Michael & Levi Mahan, Mary Holmes, Susan McGehee, Ben & LoriAnn Owen, Samantha Henneke, Bruce Gholson, Beth Gore, Chad Brown, Daniel Johnston, Kate Waltman, John Viegland, Stephanie Martin, Charlotte Wooten, Abe Fenberg, Jeff Brown, Michele Hastings, Fred Johnston, Carol Gentithes, Vernon Owens, Pam Owens, Jennie Lorette Keatts, Phillip Pollet, Alexa Modderno, Bonnie Burns, Bobbie Thomas, Scott Thomas, Tom Gray, Mary Farrell, Meredith Heywood, Ann Raven Jorgensen, Vicki Gill, and Jared Zehmer.

Charlotte Area Potter Painters Include: Andrew Linton, Caroleen Sanders, and Roy & Barbara Strassberg.

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Works by Dina Wilde-Ramsing

Costal Area Potter Painters Include: Helene Icard, Dina Wilde-Ramsing, Keith Lambert, Tonda Jeffcoat, and Seo Eo.

Mountains Area Potter Painters Include: Kim Ellington, Tammy Leigh Brooks, Michelle Flowers, John Britt, Michael Kline, Terry Gess, Matt Jones, Doc Welty, Alex Matisse, Becca Floyd, Cynthia Bringle, Karen Mickler, and Kyle Carpenter.

Triangle Area Potter Painters Include: Lynn Morrow, Mark Hewitt, Daphne Cruze-Zug, Ronan Peterson, Mary Paul & John Garland, and Nancy & Dan Lovejoy.

The North Carolina Pottery Center offers educational opportunities to statewide schools and individuals, changing historical and contemporary exhibitions, demonstrations, and information about statewide potters. The NCPC is a private nonprofit entity, funded primarily through memberships, grants, admissions, and appropriations.

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Work by Meredith Heywood

The Center is open, Tuesdays – Saturdays, 10am to 4pm. Admission (excluding free special events): $2 – adults, $1 – students 9th through 12th grades, Free – children through 8th grade, free – NCPC members.  Handicap accessible. Groups and tours welcomed.

For further information and details call 336/873-8430, e-mail at (info@ncpotterycenter.org) or visit (www.NCPotteryCenter.org).

The Visual Art Community in Northern Michigan Doesn’t Slow Down for Winter

Wednesday, January 18th, 2012

I’ve been talking with a good friend who lives in Interlochen, MI, near Traverse City, MI, which is finally seeing seasonal Michigan weather – cold and snow. They have been having some unseasonably warm weather – highs in the 50′s – burr!

Because we’ve been talking on a regular basis I bookmarked the local newspaper the Traverse City Record-Eagle to check the weather and keep up with what’s going on in her area. The other day I came across an article about a big art show which opened on Jan. 14, 2012 – Northwest Michigan Regional: A Juried Exhibition of Michigan Fine Art. The exhibit will be on view at the Dennos Museum Center in Traverse City through Apr. 1, 2012.

I know – Carolina Arts. I turn down e-mail everyday about shows in New York City, FL, GA, and CA – telling the folks we only cover exhibits taking place in the Carolinas. But this show does have a connection of sorts. Plus this is sort of my personal blog.

Here this Museum is showing a big regional show from Jan.-Apr. – the heart of the Michigan Winter. During the Summer, the Traverse City area’s population probably expands 4 to 5 times it’s Winter population. Some may say the Museum is using a show of local artists as a filler for the Winter – I say they’re not closing down – which some people do in the Carolinas – not just in the mountains where they might see a few flakes of snow, but in the coastal areas too. Why?

If Northern Michigan’s visual art communities can still keep working during the Winter, what are we doing taking time off in the Carolinas?

I’m from Michigan – I know what Winter is or was. And, yes, now after 38 years of living in the South, I get cold when it drops into the 50′s and is cloudy. If the sun is shinning I might be reminded of Michigan Springs.

Anyway – just wondering why things slow down during the Winter here in the Carolinas. Back to that exhibit.

The Northwest Michigan Regional: A Juried Exhibition of Michigan Fine Artfeatures 100 + works selected from 457 entries by nearly 250 regional artists.

This juried exhibition of fine art by regional artists celebrates the 20th anniversary for the Museum. Visit this exhibition to witness the creativity and talent of Northwestern Michigan artists. Susan Bandes of Michigan State University juried the exhibition.

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Work by Janelle Dahlberg, Traverse City, MI

Artists living in the area bordered by and including Oceana, Newaygo, Mecosta and Isabella counties on the south and Clare, Roscommon, Crawford, Otsego and Cheboygan counties on the east, and all of the Upper Peninsula are featured.

Juror’s Statement

“From grandly scaled paintings to intimate objects, art is very much alive and well in Northern Michigan as this regional exhibition attests. Given this most beautiful of locations, it is hardly surprising that landscapes, weather, and the seasons are prevalent subjects.  Even when a painting verges on the abstract, it may still be based on viewing and experiencing these surroundings.”

“While unintentional, the exhibition reflects the proportions submitted in each medium with a predominance of painting compared to three-dimensional art or photography.  This is a large show but it could have been even larger since less than one-quarter of the 457 pieces could be included. Jurying was a daunting but enlightening task as I was pleased to become acquainted with so many highly talented artists, each of whom has a unique and distinctive vision.”

“Whether small or large, the art on view engaged me for a myriad of reasons including mastery of a technique or a new twist on it, a sense of energy and/or urgency, an emotional impact or a personal message. Obviously, a juror brings her own prejudices and preferences to the process, but quality and resonance guided my choices.  I found that my repeated viewing was well rewarded as I hope yours will be too. I thank all of the participating artists for sharing their formidable talents with us.”

Susan Bandes – Juror

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Janus Faces/Animal Head, Kakee,
1980, Whalebone

The Dennos Museum Center’s Power Family Inuit Gallery present a survey of Inuit stonecut, stencil, lithograph, etching, aquatint and chine-collé prints, tapestries, sculptures and artifacts from the late 1950s to the present. Selected from more than 1000 objects in the Museum’s permanent collection, the exhibition features artists from numerous communities within Nunavut, a Canadian territory in the Canadian Arctic.

For further info about the Museum and this exhibit visit (http://www.dennosmuseum.org).

The Potter’s Palette………..A Different Spin on Creativity and Fundraiser for the NC Pottery Center in Seagrove, NC – Feb. 4, 2012

Monday, January 16th, 2012

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Seagrove, NC……And someone said that making a tile is as close to a painting as a potter can get – how wrong they were!  The NC Pottery Center presents “The Potter’s Palette”, featuring over 80 12” x 12” canvases done by prominent NC clay artists. Clay artists from around the state were invited to produce a canvas using any medium they desired to present a different expression of themselves and their talent, to be sold in a fundraiser to benefit the North Carolina Pottery Center. The results are impressive and are currently on display at the Center in Seagrove.

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Painting by Daphnie Cruz Zug

This rare and unique fundraiser is the first of its kind at the NC Pottery Center. On Feb. 4, 2012, the public will have the opportunity to bid on these palettes and the opportunity to own a canvas created in a medium not used everyday by these outstanding artists. Truly a one-of-a-kind piece to complement any pottery collection! Many of the artists will be featured guests, and there will be several clay creations to complement the canvases available to purchase as well, making it really a one of a kind purchase.

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Painting by Levi Mahan

The canvases are posted on the NC Pottery Center’s website (www.ncpotterycenter.org) and absentee bidding will soon be offered until Feb. 1, 2012, at 4pm, for those who can not attend this special event. The fun and festive event begins at 4pm on Feb. 4, 2012, with live musical entertainment and a delectable buffet featuring an array of delicious hors d’oeuvres from gourmet bites to seafood and cheeses to desserts and much more. Join us for this wonderful spread and a selection of beverages while you preview the collection and register to bid. The exciting auction starts at 5pm.

Participating clay artists include: Rita Abee, Colleen Black Semelka, John Britt, Tammy Leigh Brooks, Jeff Brown, Michele Hastings, Bonnie Burns, Kim Ellington, Mary Farrell, Alexa Modderno, Michelle Flowers, Becca Floyd, Mary Paul and John Garland, Terry Gess, Vicki Gill, Tom Gray, Mark Hewitt, Meredith Heywood, Helene Icard, Tonda Jeffcoat, Fred Johnston, Carol  Genthithes, Matt Jones, Jennie Lorette Keatts, Crystal King, Bruce and Janice Latham, Andrew Linton, Nancy Lovejoy, Dan Lovejoy, Mary Holmes, Michael Mahan, Eck McCanless, Milly McCanless, Fiva McCanless, Beth Gore, Karen Mickler, Lyn Morrow, Vernon Owens, Pam Owens, Ronan Kyle Peterson, Phillip Pollet, Hal and Eleanor Pugh, Joseph Sand, Caroleen Sanders, Barbara Strassberg, Tom Suomalainen, Bobbie Thomas, Doc Welty, Charlotte Wooten, Daphne Cruz Zug, Kyle Carpenter, Seo Eo, Roy Strassberg, Abe Fenberg, Susan McGehee, Levi Mahan, Ben Owen III, LoriAnn Owen, Samantha Henneke, Bruce Gholson, Daniel  Johnston, Kate Waltman, John Viegland, Alex Matisse, Donna Craven, Susan Greene, Anne Raven Jorgensen, Stephanie Martin, Michael Kline, Cynthia Bringle, and Keith Lambert.

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Painting by Alexa Modderno

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Painting by Pam Owens

Tickets are $15 per person, or $25 for a pair, and must be purchased in advance.

The North Carolina Pottery Center offers educational opportunities to statewide schools and individuals, changing historical and contemporary exhibitions, demonstrations, and information about statewide potters. The NCPC is a private nonprofit entity, funded primarily through memberships, grants, admissions, and appropriations. The Center is open Tuesdays – Saturdays 10am to 4pm, admission (excluding free special events): $2 – adults, $1 – students 9th through 12th grades, Free – children through 8th grade, free – NCPC members.  Handicap accessible. Groups and tours welcomed.

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Painting by Dan Lovejoy

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Painting by Fiva McCanless

For further information and details call 336/873-8430, e-mail to (info@ncpotterycenter.org) or visit (www.NCPotteryCenter.org).

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Editor’s Note: The NC Potter Center is a great place to visit if only to learn about pottery, the history of pottery in North Carolina, what kind of pottery is being made in North Carolina today as well as the Seagrove area, but beyond that, it presents important and education exhibitions of pottery – historical and contemporary. It is also a great educational facility for the region’s school students. And because offering all that takes money – lots of money – they need the public’s help to supplement the funding they receive from local, regional, state and national sources. Whether you take part in one of the fundraisers offered, you can always make a donation – on a visit, by mail or on their website. Anything you can do will make a difference.

The Wells Gallery in Charleston, SC, Features Exhibit of Works by John Michiels

Thursday, January 12th, 2012

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Editor’s Note: Sorry, we have to correct the dates of this show.

The Wells Gallery in Charleston, SC, will present the exhibit, Quiet Space, featuring over 15 photographs by John Michiels, on view from Jan. 3 – 31, 2012. A reception will be held on Jan. 26, from 5:30-7:30pm.

Michiels’ creative spirit was evident from the beginning, but it took years of study, practice and experimentation before he developed his signature style that some have described as southern gothic. He absorbed and applied the principles of photography as espoused by Adams, Weston, Sexton and other photographers he admired, first emulating their techniques, then incorporating what he learned into his own artistic vision. In his smooth and detailed photographs, you will be able to see why Michiels loves to “play” the gray scale. “I chose monochrome photography because it simplifies and emphasizes my subject matter. I love the mood and feeling it conveys.”

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Michiels’ photographs began winning awards in high school, encouraging him to pursue photography as the medium for his creative expression. He continues to gain recognition at the annual Piccolo Spoleto Outdoor Art Exhibit in Charleston, receiving 6 ribbons, including two for first place and a best of show/Mayor’s Purchase Award.

After working in a traditional darkroom for 25 years, Michiels gave it up in 2006 for digital printmaking after studying with John Cone and his staff at Cone Editions in Vermont. “Mr. Cone is widely recognized as a pioneer in digital printing. He’s the go-to printer for some of the most highly regarded artists in the world.”

“While at Cone Editions, I had the opportunity to use their printers and John’s Piezography ink-sets. This was the first time I’d seen digital pigment prints of my work and even though they had a different feel, the quality completely rivaled my darkroom prints,” say Michiels. Piezography inks are a monochrome set of pure carbon pigment inks and are unparalleled for tonal-range, sharpness and stability.

“I’m glad I spent so many years making gelatin-silver prints,” adds Michiels. “That irreplaceable knowledge gained in the darkroom, gave me an solid foundation for digital print making. I’m able to hold my carbon pigment prints to the highest standards.”

Michiels works with medium and large format and digital cameras, He personally completes every step of the printmaking process including framing. His photographs are produced, mounted and framed using archival processes and the finest materials. Current prints are offered in editions of 45 or less.

National and international art lovers, business owners and interior designers collect his South Carolina Lowcountry photographs.

For further information call the gallery at 843/853-3233 or visit (www.wellsgallery.com).

Taking a Look at Marketing Techniques in the Carolinas

Thursday, January 12th, 2012

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This year we’re going to take a look at how the visual art community in the Carolinas is marketing itself. We’ll start with this posting which expresses some of the problems I have to deal with on a daily basis in collecting info about the visual art community. After this we’ll go into many of these points in more detail.

I’m going to borrow a technique from comedian Jeff Foxworthy in pointing out some problems about marketing in the visual art community in the Carolinas.

This posting is not meant to embarrass anyone, but to be instructive in a humorous way. Luckily for me and others in the media these examples represent the minority not the majority, but, can often be a daily occurrence. Some of this is directed at organizations and some is for individuals.

So here we go…

You might be pretty bad at marketing when you don’t have a website, blog or Facebook page. An e-mail address that you don’t check very often isn’t going to cut it either. When you send an e-mail out, be available to respond to someone’s question about what you sent. Don’t hit send and then disappear for a week. And, don’t change your e-mail address every other year. You have to have venues where you can communicate with the public and other members of the visual art community.

You might be pretty bad at marketing when your website lists a year’s worth of exhibits for the year 2008 and it’s 2012. If you can’t keep current info on your website why have one? Once someone sees you are that far out of date – they won’t be returning to your site anytime soon. How could they trust any info they find there?

You might be pretty bad at marketing when your website list a year’s worth of exhibits – without any year given and they are from 2010. Without a year’s date no one will really know for sure when these events will take place or if they already have taken place. The year is as important as the day and month when it comes to dates.

You might be pretty bad at marketing when your website only lists the exhibit you are currently showing. If you don’t know what your next exhibit is – just a few weeks away, how can someone plan to come see your exhibits. Some people make it a big deal to tell you about past exhibits – two or three year’s worth, but don’t bother to put anything about future exhibits even the next month’s exhibit. Some people like to make plans ahead of time – not at the last minute.

You might be pretty bad at marketing when your website only lists the reception date and its hours for the exhibit you are currently showing or in the future. This says that if you can’t come to our party – we don’t want you to bother us during the run of the exhibit. Don’t worry, most people will not travel anywhere these days without knowing that what they want to see will be there – open for viewing when they arrive.

You might be pretty bad at marketing if you have to pay someone to make changes or additions to your website. Instead of learning a few key strokes you’d rather pay someone who is laughing at you all the way to the bank. The fancier a website is the more complicated it will be and the more money it will cost you – month after month, year after year. A good website gives information – not a show. If websites are too complicated – use a blog format instead – they’re mostly free and simple to operate. I’m not trying to take money away from website designers, but part of their fee should include showing you how to make updates. And it should be simple.

You might be pretty bad at marketing if you send out a press release just days before an event begins. You’re really bad when you send it out after the event has begun.

You might be pretty bad at marketing when you send your press release in all caps – hoping the person you sent it to will retype it for use. Or you decided to use several different styles of type and every other paragraph is in a different color – just so it would be noticed. Don’t worry – you got their attention. You’ll most likely go in their special file.

You might be pretty bad at marketing when you send your press release as a picture or PDF that can’t be copied easily. Did you just want them to see it or did you want them to be able to re-use it? And no media outlet is going to use that special invitation you created or poster – that would be giving you a free display ad.

You might be pretty bad at marketing when you don’t have any photos of the work you’re about to show when the media request photos. If your artists can’t provide media ready images – you need to find more organized artists to offer exhibit opportunities. And how about sending one with the press release and letting them know they can request more.

You might be pretty bad at marketing when all you can send the media is the dates, title, and a short description of the exhibit. You have no press release to offer, and you wonder why no one comes to see your exhibits. And, don’t send one publication an article written in another publication as a press release. It happens more than you would think.

You might be pretty bad at marketing when your organization changes the person in charge of doing marketing every year. It usually takes six months for someone to catch on to what it takes and how to do it right – meaning they only have six months to do what they learned before they have to learn how to be the organization’s treasurer – for a year. If you get someone who is good at PR – keep them any way you can.

You might be pretty bad at marketing when you are still sending your press releases by snail mail in 2012. And, with non-profit postage the mail person doesn’t even have to deliver them. First class postage is the only way to learn that the people you are sending mail to are still there at that address. Using first class postage is the only way to clean up your mailing list.

You might be pretty bad at marketing when your mailing list has more people on it that have died, moved away, or didn’t even want to get mail from you – than people who would actually come to your exhibits if they only knew about them. Again, use First Class stamps and take people off your list when that mail is returned.

You might be pretty bad at marketing when you say you don’t have time for marketing exhibits you are presenting. There’s no reason to have exhibits if you’re not going to market them – especially with the free opportunities you have available to you, as well as the paid opportunities.

You might be pretty bad at marketing when you don’t understand what marketing is. You’re the person who calls the local newspaper and tells them you want to change your ad – when what they give you is a free exhibit listing. The word “ad” means paid advertising.

You might be pretty bad at marketing when you contact the media and ask them – “if I bother to write a press release will they use it?” I’m sure the media is just hoping you’ll go that extra mile – make the effort – so they’ll have something to do to fill the time they have to spend at work.

You might be pretty bad at marketing when you spell the name of your featured artist three different ways in one press release. For individual artists, make sure you have the correct names of the institutions you say you have had exhibits with when you give the presenter your resume. I often wonder if people are not just making things up when they get those names wrong.

You might be pretty bad at marketing when you send an e-mail to the media and don’t put your name in the e-mail. Identify who you’re with or give a clue to the person you sent it to as to who they would get back with if they had a question. Give your name on all e-mails and for whom you are sending it. It’s also a good idea to make sure you include a telephone number – sometimes people may be working on deadlines and decide to call for clarification of some of your information.

I could go on, if I devoted more time to this or just waited for tomorrow’s mail and e-mail to arrive, but I think you get the point or at least I hope you do. But there is one more:

You might be pretty bad at marketing if you’ve gotten angry reading this instead of learning from it. You might not be the person who should be doing marketing. Remember, the media doesn’t have to include what you’ve sent them – they’re getting press releases from a lot of sources other than you. And they have limited space these days.

So where do you fit in?

Look, I’m not saying we’re perfect at marketing ourselves – we’re not. I’m just trying to help people get better at what they send out as PR.

I myself often send reply e-mails looking for further info that was in the e-mail I received, but just missed it as I scanned through it. We’re getting a lot of them all the time so there is not a lot of time to read through each one as we receive them. I’d spend all day reading e-mails and getting nothing else done. I’ve also helped a few folks correct some big mistakes they have made in their PR. After 25 years I’ve read a lot of press releases – the good the bad and the ugly.

I’m always happy and ready to talk to anyone who wants to know what info we need, how we would like to get it and when we would like to receive it. That time spent will just make my life better down the road. I’m all for making my life better, but these suggestions will make everyone’s life better – the media, the sender, and the reader.

We have a whole section on our website (www.carolinaarts.com) called “How the Paper Works” that explains how to get yourself included inCarolina Arts. We even give an example of how to write a press release.

Tracking the Numbers for the December 2011 Issue of Carolina Arts

Tuesday, January 3rd, 2012

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This will be my last report on the download numbers each month other than a mention in my commentary in the paper. It’s taken time to keep up with the stats and it’s a bit of a distraction from other things. The last year has been a roller coaster from the 8,929 downloads we got with our first electronic issue in Jan. 2011 to the 83,826 downloads we received from the Dec. 2011 issue – another record month.

We had 569,581 downloads of each monthly issue during the month it was launched. That’s not the total number of downloads during the year as people kept downloading copies of various month’s issues – long after that month had passed. Like in December, 199 people downloaded that Jan. 2011 issue to take a look. That’s one of the great things about being an electronic paper. Old issues are available on our website so that anyone who discovers our paper can look at back issues – in total, the same way everyone saw them when they were first launched. Since 1999 we’ve made the articles form old issues available for viewing, but it wasn’t until Aug. of 2004 that the entire issue could be seen – articles, photos and ads. If you check it out you’ll see our website has a ton of stuff archived there.

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Last year we had one outstanding issue that seemed to attract a lot of viewers or at least a few who were willing to promote it month after month. This would be our “cult” issue – March 2011. During the month of March it attracted 45,298 downloads – more than the months of April, July, and September, but each month after March it still kept attracting a lot of downloads for an issue which had been long over. The Mar. 2011 issue received 5,151 downloads in December 2011. The March issue received more downloads than our Jan. 2011 issue did during the months of May, June, Sept., Oct. and Nov. By the Summer, I was suspecting that some one or a group of folks were doing something to boast the March numbers. They were so out of wack with the other numbers for previous issues. Something unusual had to be going on.

For the first time I’m admitting that I started under-reporting the March download numbers to see what would happen, hoping someone would contact us and complain, but they just kept coming. In total the March 2011 issue of Carolina Arts has attracted 129,727 downloads – that’s 84,429 after the month of March. It’s amazing and a mystery as to what’s going on. Whatever is going on, it’s good for everyone who was in that March 2011 issue as they are getting a lot of exposure – over and over again.

Of course nothing is as puzzling as the case of the “other” category in our stats. The good folks at our server tell us that this number could represent more downloads of the paper, but they can’t tell for sure because they are coming to our site from un-trackable sources. I’m like – what? For many months last year we had more “other” counts than downloads of the main issue. It’s very frustrating not knowing what these numbers represent but in the last two months our downloads of the main issues have been out pacing the “other” numbers. It’s very strange. But then, isn’t everything about the Internet strange.

The Numbers

It’s worth repeating that the Dec. 2011 issue of Carolina Arts received 83,826 downloads. Coming in at the number two spot was the “other” with 59,005 and of course in third place was the March 2011 with 5,151 downloads.

In fourth place this month was our Aug. 2011 issue with 1,844 downloads. Then it was Nov. 2011 with 633, July 2011 with 298, Jan. 2011 with 199, June 2011 with 170, and Feb. 2011 with 97 downloads. The April, May, Sept. and Oct. issues were somewhere below the top 200 categories on our stats list – which includes 10,001 categories on our website. The stats only track 10,001 items. We have well over 30,000 items on our website.

The website set another record for visits with 99,268 sessions in Dec., giving us an average of 3,202 visits a day and one of those days our server had to reboot their system and we got no stats for that day. If they hadn’t done that we would have gone over the 100,000 mark.

Way back in college I was studying to be an accountant. My mother was a bookkeeper and she wanted her son to be an accountant – the big bean counter, but by my fourth year I got the idea that I wanted to be a photographer. Those years counting numbers have paid off over the years but I still find number counting to be more boring than interesting. Numbers can tell you things, but at some point I always find something else more interesting. And, there were many times during this last year that I had wished I had never started tracking these numbers. And, a year is enough for me.

When it comes down to the bottom line – we’ve got a lot more viewers ofCarolina Arts than we did when we were printing only 10,000 copies of the paper which in its last years was just 24 – 36 pages, covering parts of the Carolinas and back to black and white copy. The paper now is in full color with 50 – 70 pages, covering all areas of the Carolinas we hear from by deadline, and is available at the click of your return key on your computer, tablet or smart phone. What’s not great about that?

If for some reason you haven’t downloaded a copy of our Jan. 2012 issue of Carolina Arts or any of the other issues from 2011, you can do that at (www.carolinaarts.com) or just hit (http://www.carolinaarts.com/112/112carolinaarts.pdf) to download the Jan. 2012 issue.

And, many thanks to those good folks who are sending the link to download Carolina Arts each month out to their e-mail lists after we launch it each month. It’s these people who are helping bring new viewers to our paper. The numbers we are seeing wouldn’t be anywhere close to what they have been without them. It takes a village to deliver a paper and we thank our village members.

Let’s all have a prosperous and happy new year.

The January 2012 Issue of Carolina Arts is Now Ready to Download

Sunday, January 1st, 2012

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The January 2012 issue of Carolina Arts is up on our website at (www.carolinaarts.com) – all 61 pages of it. We had over 82,000 downloads of the December 2011 issue – a new record.

We ask that you help us bring the news about the Carolina visual art community to others by spreading the link for the download around to your e-mail lists and posting it on your Facebook page. Once people see all that is going on in the visual art community they will spread it around to their lists and on their Facebook pages.

The link is: (http://www.carolinaarts.com/112/112carolinaarts.pdf).
If you are receiving this because you are on someone’s list, you can send us an e-mail to (info@carolinaarts.com) to be placed on our list, so you will get a notice of every new issue.
So download that PDF and dig in – it’s going to take a while to get through this issue. And, don’t forget to find a way to thank our advertisers – they make the paper possible.
Thanks – Tom and Linda Starland
Carolina Arts
843-825-3408
info@carolinaarts.com